The American Southwest Conference has signed an “exclusive media rights partnership” with FloSports, per an announcement Tuesday afternoon, effectively moving all of its athletic broadcasts starting in 2026-27 to the subscription-based platform.
Author: Riley Zayas
Riley Zayas co-founded True To The Cru in November 2020 with the goal to give UMHB fans a closer look at the Cru while promoting the student-athletes and coaches that wear the purple and gold every day. He is a national contributor to D3football.com and D3hoops.com, in addition to serving as a D3 women's basketball Top 25 voter. Follow him on Twitter at @ZayasRiley.
UMHB Baseball takes series finale against No. 12 Claremont-Mudd-Scripps in 8-6 win
Photo of Nolan Williams courtesy of UMHB Athletics BELTON — After being held to just three runs over the first two games of its season-opening series against high-powered No. 12 Claremont-Mudd-Scripps, UMHB’s bats came alive in the finale on Sunday afternoon. Home runs from center fielder Nolan WIlliams and catcher Jacob Newland bolstered an offense […]
Engels’ 37-point performance leads UMHB men’s basketball in comeback win over ETBU
BELTON — Before UMHB men’s basketball’s ASC home opener against ETBU, Sam Patterson talked to his team about resiliency. “Bending, not breaking,” as he put it. Little did Patterson know just how fitting that theme would be for the contest that played out inside the Mayborn Campus Center Saturday afternoon.
Rebounding, defensive intensity lift UMHB women’s basketball to momentum-building win over ETBU
BELTON — Facing the tallest frontcourt in the ASC for the second time this season on Saturday afternoon, UMHB walked into the Mayborn Campus Center knowing it would need both a collective edge and an individual catalyst to get the job done against ETBU.
With several new faces ready to step up, UMHB Softball heads into Friday’s season-opener at No. 8 TLU
BELTON — When Melissa Mojica fills out her lineup card ahead of Friday’s season-opener at Texas Lutheran, it will look fairly different from the way it did last season.
UMHB Baseball set to host No. 12 Claremont-Mudd-Scripps in high-level season-opening series
BELTON — The way Mike Stawski sees it, UMHB Baseball’s marquee opening weekend series against 12th-ranked Claremont-Mudd-Scripps has no real downside.
Coady’s career-high, 26 points from Johnson, lift UMHB men’s basketball to high-scoring win over Howard Payne
BROWNWOOD — All season, UMHB head coach Sam Patterson has talked about The Cru’s non-conference slate serving as preparation for the ASC portion of the schedule, particularly in the styles of play his team has faced.
Howard Payne’s late 3-pointer deals UMHB women’s basketball last-second road loss
BROWNWOOD, Texas — Howard Payne’s Amaris Ambriz swished her third 3-pointer of the afternoon with 5.9 seconds left, lifting the Lady Jackets to a dramatic 60-59 victory over UMHB women’s basketball inside Brownwood Coliseum Saturday afternoon.
Hardin-Simmons pulls away from UMHB Women’s Basketball in second half of ASC home opener
Photo by Luke Zayas/Backwards Hat Media BELTON — Effectively translating good defense into good offense requires equal contribution from two parts. On the defensive end, the team must stay locked in for the entirety of the possession, coming up with a turnover or forcing a difficult shot and securing the rebound. Then on the ensuing […]
UMHB men’s basketball prevails in ASC-opening road duel at ETBU
MARSHALL, Texas — The UMHB men’s basketball team walked into Ornelas Gym for its first game of American Southwest Conference play on Wednesday night with the same level of grit and toughness that they displayed in their final non-conference tilt 10 days before.